| As many have probably noticed, the | | | | in mobile technology have helped pharmaceutical |
| pharmaceutical industry has experienced a major | | | | companies send vital information directly to |
| surge in recent months, and many believe it is | | | | physicians via mobile devices, such as Blackberries |
| thanks, in part, to mobile technology. This may | | | | and iPhones. It is also helping internal business run |
| seem like a strange marriage, but in actuality it | | | | more smoothly within pharmaceutical |
| makes perfect sense. As the world's population | | | | organizations. |
| continues to become older, there is ever | | | | The mobile industry is also helping Big pharma |
| increasing demand for better drugs and | | | | grow in ways we previously had never imagined. |
| treatments. As pharmaceutical companies continue | | | | Mobile phones help sales reps and marketing reps |
| to struggle with these ever growing challenges, | | | | by helping them to access more information on |
| many companies are looking to mobile devices as | | | | their handheld devices. This makes their business |
| an effective solution to help overcome these | | | | visits far more effective, and also saves them |
| obstacles. | | | | time and energy. Mobile technology also helps the |
| It may be surprising to hear, but mobile | | | | R&D process run more efficiently and is proving |
| technology is actually taking center stage when it | | | | to be more cost effective. Because mobile |
| comes to advancements in the pharmaceutical | | | | solutions allow data to be collected at a much |
| industry. Compared to other industries where | | | | faster rate, this allows raw data to be collected |
| mobile technology is being utilized, high tech mobile | | | | exponentially faster during clinical trials. As a result, |
| solutions are playing key roles in the overall | | | | protocol violations are reduced, and it also speeds |
| growth of the pharmaceutical industry as a whole. | | | | up the time it takes for life-saving drugs to be |
| Mobile technology also helps personnel and | | | | launched into the marketplace. |
| researchers more easily access protocols, as well | | | | As mobile technology evolves, many experts in |
| as guidelines and other vital training materials. This | | | | the pharmaceutical industry such as |
| helps to avoid larger, and potentially more costly | | | | pharmaceutical consultancy firms, and |
| violations in the future. While this marriage | | | | pharmaceutical executives believe this marriage |
| between big pharma and the mobile industry may | | | | will only get stronger in the foreseeable future. As |
| seem a strange one, it is turning out to be an | | | | mobile companies continue to introduce more |
| immensely profitable one as well. | | | | powerful tech savy software for handheld mobile |
| So you might be wondering, how does the mobile | | | | devices, it will not only make many jobs in the |
| phone industry help to advance the | | | | pharmaceutical industry, such as sales reps and |
| pharmaceutical industry's growth as it is being | | | | researchers, easier, but also allow for further |
| reported? One way is through new high tech | | | | unprecedented growth in the industry at large. As |
| mobile applications. These applications are helping | | | | mobile technology continues to open up new |
| pharmaceutical companies to streamline clinical | | | | doors for many in the pharmaceutical industry, |
| research and trials, not to mention improve | | | | many are extremely excited to see what this |
| patient monitoring, as well as empowering sales | | | | mobile future will bring. |
| teams all over the world. Also, the advancements | | | | |