| At the beginning of December, announced the | | | | every time you enter data or calculate. |
| release of an application for Personal Digital | | | | The application has already gained huge popularity. |
| Assistants (PDAs) and PDA mobile phones. It is | | | | Over 400,000 buyers have downloaded the |
| the first to synchronize with a web-based account | | | | application from a popular Web site selling |
| via the Internet. Mobile-phone diet applications are | | | | cell-phone applications. |
| becoming increasingly popular. Weight Watchers | | | | As the popularity of low-carb diets has lost |
| diet promoters link the phone application to the | | | | ground throughout 2004 and sales have dropped, |
| Web personal account, which provides a useful | | | | the company behind the Atkins Diet is planning to |
| portable tool for diet assistance. | | | | launch a similar product for mobile phones and |
| This makes the diet easier to follow by offering : | | | | handheld computers on the market. |
| - The possibility of following your weight watch | | | | The product, available at the beginning of 2005, |
| more closely, and of keeping permanent track of | | | | will be so affordable that it will be within the reach |
| your eating | | | | of any dieter. The application is a carbohydrate |
| - A points calculator and tracker. The | | | | counter to help dieters track the carbohydrate |
| WeightWatchers diet is based on calculating the | | | | contents of foods, as well as their own daily carb |
| points of foods according to a specific formula. | | | | intake. |
| This facility provides a ready, helpful tool. It also | | | | The application is a further step within the firm's |
| tracks the points allowance, daily or weekly, | | | | marketing policy of finding new market segments |
| helping you to stay within limits | | | | for the product -- the Atkins diet -- by |
| - The application includes a vast database such as | | | | diversifying the means of popularizing it. In this |
| 25,000 food choices, restaurants and groceries | | | | way it also diversifies the target audience. |
| - An application which updates your web account | | | | |