| re all aware, technology is now very much a | | | | devices allow for better composition of messages. |
| central part of our lives and it is imperative to get | | | | However, it is apartment that many Internet |
| along with devices that can potentially change our | | | | Marketing firms are still overloading emails with |
| lives and the way we do things. Mobile phones | | | | unnecessary images, which is even worse for |
| have transformed the way we communicate and | | | | mobile users that fail to display these objects |
| interact with each other, and we now have the | | | | easily. A huge percentage of business owners are |
| ability to say what we want, when we want, at | | | | using mobile phones to check their emails, but |
| very competitive rates. Apart from the obvious, | | | | many are not taking advantage of this and falling |
| there are many uses that a handheld device can | | | | behind the curve. |
| offer. You can download apps (applications) that | | | | Marketing for mobile is much like the web design |
| can read as a spirit level, or communicate with | | | | days of old where you would design a site, and |
| someone via video, which is a revolution in its self. | | | | test it on all platforms to make sure that it |
| However, many of us tend to stick to the basics, | | | | worked properly for all types of user. Mobile |
| and are now getting used to taking email with us | | | | marketing is very similar. Marketers are being |
| wherever we may go. | | | | urged to cater for target audiences and make |
| Many agencies have tried to monetise this as it is | | | | sure that they are presented with well formatted |
| a great channel for Search Engine Marketing | | | | and easy to use content. If the growth of mobile |
| companies to take advantage of. With mobile | | | | web is anything to go by, the need for accurate |
| devices such as the blackberry and the iPhone, it | | | | data across this channel is now more important |
| is easier than ever to communicate as the | | | | than ever before. |