| When I first heard about RFID I was working at a | | | | could help me find them. I love looking at the |
| NY Hedge Fund and the founder was so | | | | logistic space in 2010 and like the way it surfaces |
| excited with the prospects for the industry that | | | | new undervalued opportunities. You will hear |
| he was bubbling. This was 2004 and we looked | | | | more from World Market Media on this space and |
| at it, at that time, as a way to leverage our | | | | asking hard questions on upcoming earnings calls. |
| expertise as Semi-Conductor Analysts... we | | | | Stay tuned...below is some info about DNPI |
| wanted to figure out how RFID would weave its | | | | DecisionPoint Systems, Inc. operates as a data |
| way thru the logistics business and revolutionize it. | | | | collection systems integrator. It sells and installs |
| It was our job to identify the company's who | | | | mobile devices, software, and related bar coding |
| would eventually monetize this new logistics | | | | equipment, as well as provides radio frequency |
| tool. That was 6 years ago and today I stumbled | | | | identification solutions (RFID), professional services, |
| on a small company in our niche | | | | and software customization solutions. The |
| (OTCBB:DNPI) that has some great case studies | | | | company deploys mobile applications for retail |
| - and today - that vision from 2004 | | | | stores, warehousing and distribution, |
| seems real. My first thought was how I would | | | | manufacturing, transportation and logistics, and |
| never again lose a golf club because a thin RFID | | | | field mobility markets. It also provides software |
| strip would beep my smart phone identifying my | | | | for field mobility applications; CASE Tools |
| 9-Iron sitting greenside or in the caddy shack for | | | | Pathfinder, an application development platform; |
| safe retrieval. | | | | and custom software using Microsoft, .NET |
| In the case study I reviewed DecisionPoint was | | | | framework, and Java. In addition, DecisionPoint |
| tasked with solving the business problem of | | | | Systems offers professional services comprising |
| locating the 93,000 containers for a public | | | | business consulting, which allows customers to |
| company (Nasdaq:MINI) and assist in loss | | | | understand the implementation of mobile |
| prevention, location and invoicing. | | | | computing for a particular business process; |
| I was surprised at the size of the contracts | | | | technical consulting that determines the |
| ($5.3 million in this case) which led me to dig a little | | | | technology to be used and implemented; and |
| deeper into the company and where they were | | | | technical development, which includes actual |
| going. This really fed back into my initial | | | | software programming and configuration of the |
| understanding of how RFID should and would be | | | | mobile application, as well as interface software |
| utilized. DecisionPoint took my golf club idea and | | | | for customers existing back office systems. |
| created a unique weather resistant bar code and | | | | Further, the company provides rollout, support, |
| applied this to all assets; and handheld mobile | | | | and management services that involve installing a |
| computers equipped with GPS software and | | | | solution into the customers computer systems |
| cellular radios using proprietary and third party | | | | infrastructure and then replicating that |
| software and enabled the company to identify | | | | implementation out to their various operating |
| and capture asset numbers, secure locations | | | | locations. Additionally, it offers enterprise wireless |
| anywhere in the world and capture electronic | | | | and mobile computing hardware, such as handheld |
| signatures and proof of delivery. These giant | | | | and vehicle-mounted ruggedized mobile |
| containers were my missing golf clubs and were | | | | computers, wireless LAN (Wi-Fi) infrastructure, |
| also assured safe retrieval. | | | | mesh networking wireless infrastructure, RFID tag |
| If I we were to Hot-Tub Time Machine back to | | | | readers and related infrastructure, GPS receivers, |
| 2004 my old boss would look at potential | | | | two-way radios, handheld bar code scanners, and |
| revenues and ask me to do more digging into | | | | bar code label and RFID tag printers and |
| the cap structure and where the bones were | | | | encoders, as well as bar code and RFID |
| buried so we didn't get in a trick bag with no | | | | consumables solutions. It serves retail, utility, |
| exit, but for sure we would have dissected this | | | | transportation and logistics, manufacturing, |
| like a laboratory frog. | | | | wholesale and distribution, and other commercial |
| I have yet to talk with CEO Nic Tom's but I want | | | | markets in the United States. The company is |
| to ask him about all my lost 9-Irons and if he | | | | headquartered in Foothill Ranch, California. |