Concerns and Benefits of Using Wireless Handheld Order Transmitters in Hotels and Restaurants

Wireless local-area-network technology makesFloridian near the Disney Boardwalk timeshares.
wireless point of sale (POS) applications possible inFor example, with handheld units the server can
hotels, restaurants, and other food servicediscreetly take an order for wine and have the
facilities such as stadiums and arenas.wine delivered to the diners while still at the table
Antennas are used as access points to managecompleting the food order.
the communications with the wireless handheldBut most chain restaurants want to simply save
units. Normally one antenna is required pertime by turning tables more quickly so they can
restaurant, although it could require moreserve more customers. The biggest advantage of
depending on the size, layout and construction ofhandhelds is that they speed up service and
the facility.increase order-throughput. Servers can handle
As many as 225 handheld units can be run offmore tables using handhelds because they do not
one antenna. But the number of antennas usuallyhave to go back to the kitchen as often.
is determined by the square footage of the areaHandhelds thus provide both a
that needs to be covered. A site survey of thevolume-of-customers benefit and a
facility is conducted to determine how manycustomer-service benefit.
antennas are needed.Servers using handheld units with credit-card
While point-of-sale system providers agreereaders and separate mobile printers can
wireless systems were a small part of thecomplete the credit-card transaction at the table,
market in 2007, most anticipate significant growthsaving time compared to going back and forth to
in the wireless sector in 2008 and are working ona non-mobile POS touch-screen.
solutions for future customers.Another potential benefit of handhelds is up-selling
In North America, the wireless POS system wasthe order. Restaurants can save more time and
initially only in stadium markets due to the limitedincrease revenues by up-selling if they are willing
user interfaces screens on the handheld units. Itto change some of their practices, according to
was a good fit because stadiums have limitedseveral restaurant experts.
menus and servers had to cover large areas,The current method is to hire one server to
such as all the club box seats.handle five or six tables. That server will then do
One challenge has been to get the user interfaceall the service for those tables, perhaps including
on the handheld the same as it is on asetting the table and cleaning it off. With wireless
touch-screen. Unless restaurants convert theirhandhelds, restaurants can hire salespeople who
whole operation to handheld units, the twoare good at up-selling and all they do is greet and
screens must to be the same.take orders. They can recommend a dessert or
Other factors that inhibit the growth of wirelessdrink with a certain meal.
POS systems are cost, concerns aboutIf a hotel has a wireless LAN installed, they can
depersonalized service, the handheld unit'suse it for wireless POS. That same device can be
durability, and a lack of wireless standards. Theused to order items for the restaurant and hotel,
biggest challenge, however, to wireless Point ofor for any other back-of-the-house use.
Sale (POS) handheld order transmitters inWireless technology also checks-in guests and
restaurants is changing the basic way thatmanages housekeeping activities.
restaurants operate.Many hotel food and beverage operations are
A much faster turnover on the table with afinding ways to use wireless, whether it is
wireless, handheld solution for servers is quitebanquets, room service or on casino floors. The
possible. Table turns are considered moreuse of wireless at pools and beach bars is big
important at chain restaurants than at hotelbecause of the long distances that the server
restaurants, according to industry insiders.staff needs to cover.
Another benefit to handhelds beyond faster tableA return of investment in the handheld order
turns is enhancing the guest experience.transmitting technology in restaurants is realistic in
Servers at nice restaurants such as those insix to twelve months. The return is accomplished
several Disney timeshare resorts can provide athrough increased revenues from table turns,
wow-factor, personal touch and create a positive,reduction of labor costs, and fewer
enhanced guest experience. This particularlycommunications errors between servers and the
appeals to up-market four and five star hotelkitchen. Communication errors cause both costly
restaurants like Victoria and Alberts at the Grandfood-waste and customer dissatisfaction issues.