| If you have a Blackberry, do you get a mobile | | | | primarily used exclusively by businesses with field |
| phone, a personal digital assistant, or a portable | | | | representatives and employees who are not |
| personal computer? The Blackberry is actually all | | | | office based and needs wireless email to keep in |
| of the above mentioned device. It is a | | | | touch with their headquarters. Realizing the |
| multi-purpose handheld device that is capable of | | | | potential of such device if it goes beyond the |
| multiple tasks. | | | | walls of these corporate operations, RIM hired |
| Blackberry is a creation of Research in Motion | | | | Lexicon Branding to give the device a name. |
| (RIM), a solutions provider and telecommunications | | | | RIM wanted to have the word email in the device |
| product manufacturer based in Waterloo, Ontario, | | | | but it was not endorsed by the branding experts |
| Canada. Today a Blackberry is known as a smart | | | | who feel that the act of emailing is usually |
| phone in the league of the iPhone and other touch | | | | associated with stress. The name is said to be |
| screen phones provided by various mobile phone | | | | inspired by how the device at that time. Because |
| manufacturers as Samsung, LG, Motorola and | | | | it was black and the small keys in front resembled |
| many others. | | | | seed, the team ran the gamut of fruits and |
| However, a Blackberry was not always a phone. | | | | vegetables that have seeds, and finally settled on |
| It was actually a mobile email device and a | | | | the name Blackberry. A nice pick actually as I |
| personal digital assistant with calendar, address | | | | cannot imagine calling my PDA a squash or a |
| lists and similar function. It evolved into a | | | | banana. |
| multi-purpose handheld device. The present | | | | The Blackberry then and now is designed with a |
| Blackberry in addition to being a mobile phone has | | | | complete QWERTY keyboard, similar to what one |
| web browsing, email and PDA capabilities and is | | | | sees on a computer keyboard. This gives the |
| useful for people from many walks of life. | | | | users the capability to type quickly using on the |
| This all started in 1999 when RIM came up with a | | | | thumb. Several evolutions after, the Blackberry |
| handheld email device. It was a small gadget that | | | | comes with improved memory, clearer displays, |
| resembled a pager and was designed for business | | | | more storage capacities and luxurious designs. RIM |
| people who needs a mobile wireless email | | | | also partnered with Intel to create powerful and |
| communications for its operations. This piece of | | | | suitable processors for this multi - purpose device. |
| electronic miracle also has a calendar and | | | | Still confused with what to call your Blackberry? |
| organizer and an address list. This became very | | | | You can call it with any name you want, even |
| popular among businesses and corporations and | | | | those ridiculous nicknames that people have given |
| the gadget became a vital part of many | | | | to the device. I am thinking though that President |
| marketing teams of many businesses. | | | | Barack Obama may call his a PDA - Presidential |
| Until 2002, this device has no name and is | | | | Digital Assistant. |