| Apple - Putting Your Favorite Companies Out of | | | | the OS. Personally, I own the iPhone and iPad (my |
| Business One By One | | | | business has some Macs as well) and Apple |
| As a company, Apple Inc. now sets the standard | | | | makes it exceedingly easy to switch from |
| is such areas as innovation, technology, good | | | | product to product. The smartest thing the tech |
| management, good marketing, good HR, good | | | | giant ever did was make everything exceedingly |
| internal promotion policies, corporate creativity and | | | | easy to use. If you know how to use an iPhone, |
| much more. Just when you think the tech giant | | | | you pretty much will understand the rest of their |
| simply cannot bring something better to market, | | | | product suite. Also, if you own a business, Apple |
| Apple launches a product that is bigger, better and | | | | now offers training sessions on the products you |
| more useful to the end-user. If your company | | | | purchase from them. |
| ever plans to make a run at the technology giant, | | | | Again, on the part of Apple, this is brilliant. People |
| for your assistance, I've compiled a list of reasons | | | | stick with what they know; they don't change |
| as to why they are #1 and why, although I | | | | unless they have to. |
| respect it, are a tad bit over ambitious. | | | | 3. Invention of the iPhone and iPad - I am proud |
| 1. The Computer is Cool Again - years ago, | | | | to say that I am the owner of both products and |
| computers used to be nerdy and, in the media | | | | could not be happier. When Apple set out to |
| (especially television and media), were often used | | | | make the iPhone (supposedly, they actually made |
| by the "geek". Do you recall the Revenge of the | | | | the iPad first, but that's just speculation), it's |
| Nerds? Their crew of nerds were readily reliant | | | | almost as if they did not miss one single detail. |
| on computers. | | | | The longer you use the iPhone, the more |
| The people at Apple saw this persona and set out | | | | intricacies you see in the product. Regarding the |
| to change the way people see Macs. They did not | | | | iPad, I could praise this product for weeks. Getting |
| have to do extensive television commercials nor | | | | back to #2, Apple made this hand-held computer |
| did they heavily engage in radio marketing, for the | | | | just as they made the iPhone. Therefore, |
| most part, they made a good product and let | | | | becoming acclimated to the iPad takes place |
| "word of mouth" do the rest. Additionally, placing a | | | | almost instantaneously. |
| new, sleeker Apple logo on each product proved | | | | 4. Making the App Store a Must - This was |
| to be genius and as the logo became | | | | another tear-jerker of a performance on Apple's |
| synonymous with high quality and luxury. More or | | | | behalf. Apple allowed the public to use their |
| less, Apple turned their logo into the Mercedes | | | | creativity, ambition and knowledge of technology |
| Benz of computers. | | | | to create these amazing applications (first for the |
| In addition to being cool, Macs are safe. While PCs | | | | iTouch, then the iPhone and now the iPad) which |
| are open to all different kinds of viruses, an Apple | | | | would push the technological limits of the smart |
| buyer can rest assure that this is something | | | | phone. Now, the same people are working with |
| which they will not have to deal with. Again, this is | | | | the iPad and it is yet to be seen what can be |
| one more amazing selling point on Apple's behalf. | | | | done with the tablet like computer. If the iPhone is |
| Even though I am sure Windows 7 does the job, | | | | indicative of what the iPad can do, things are |
| people no longer trust it and, therefore companies | | | | going to get quite interesting. |
| such as HP are struggling to survive. | | | | Regarding the App Store, Apple is too far ahead |
| 2. A 3 Year Old Could Use Apple Products - I've | | | | for anyone to compete with them. They already |
| seen this one first hand. My nephew who is not | | | | have a stranglehold on music and now they are |
| even three yet, knows how to play with the | | | | going after books (goodnight Amazon and Barnes |
| iPhone, iPod Touch and now the iPad. Don't get | | | | and Noble) and educational software (goodnight |
| me wrong, he is not doing algebra, but he knows | | | | some education software companies). |