| Headlines For Every Situation | | | | Before The End Of The Program - Us: 96% |
| Your Advertising Headline is the "Ad" for your Ad. | | | | Them: 21% (We're A Little Bit Higher.) |
| Knowing how to get your advertising piece read is | | | | 47. They Laughed When I Sat Down At The |
| strictly a factor of whether your headline | | | | Piano -- But When I Started To Play! |
| demands attention. Here are 100 Advertising | | | | 48. Is Dry Skin Making You Look Older Than You |
| Headlines That Work and can be changed to fit | | | | Should? Touch These 5 Spots And Find Out |
| any product or service. No doubt you have seen | | | | 49. Free To High School Teachers--$6 To Others |
| some of these already and that's because they | | | | 50. Who Else Wants Lighter Cake -- In Half The |
| work. Please do not use these headlines randomly. | | | | Mixing Time? |
| It is best to find out exactly what words and | | | | 51. Companies Who Only Want Their Ruggedized |
| phrases motivate your potential customer to take | | | | Computer To Last 5 To 8 Months Should Buy |
| action. | | | | Cheap, Low-End Systems. The Other 99% May |
| Remember that your ultimate goal is to sell | | | | Want To Consider Investing A Little Extra Money |
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| case, then you need to reconsider your marketing | | | | 52. Pierced By 301 Nails... Retains Full Air Pressure |
| strategy. Although your strategy may be | | | | 53. No More Back-Breaking Garden Chores For Me |
| multi-leveled with your first goal to capture | | | | -- Yet Ours Is Now The Show Place Of the |
| information about your customers, ultimately you | | | | Neighborhood |
| want those customers to buy something. There | | | | 54. Do You Really Want The Lowest Bidding |
| may be some exceptions to this, such as | | | | Temp Agency To Provide Employees For Your |
| companies that only conduct surveys for the | | | | Million Dollar Project? |
| purpose of gathering market intelligence that they | | | | 55. How Much Is 'Worker Tension' Costing Your |
| can sell to other companies. | | | | Company? |
| A good marketer will complete a series of | | | | 56. To Men Who Want To Quit Work Someday |
| customer surveys (or focus groups) by market | | | | 57. 1,172 Credit Union Specific Forms In Stock |
| segment to determine the "Hot Buttons" or | | | | ALL The Time. Other Companies, Unexplainably, |
| motivating factors that get people to read their | | | | Have Zero. |
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| or provide the best service, nobody will ever | | | | Sensation Of The Business Show |
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| (or email). | | | | $9.95. If You Like This Pricing Schedule, We Invite |
| This sampling of headlines (subject lines) have | | | | You To Shop Across The Street At CD |
| been proven to work and are based on | | | | Warehouse. |
| motivating people by using words and phrases | | | | 60. 'I Lost my Bulges... And Saved Money Too' |
| that trigger their reticular activator and result in a | | | | 61. Why (Brand Name) Bulbs Give More Light This |
| response. | | | | Year |
| 100 Advertising Headlines That Work | | | | 62. Right And Wrong Farming Methods -- And |
| Headlines for Every Situation | | | | Little Pointers That Will Increase Your Profits |
| 1. The Secret of Making People Like You | | | | 63. New Cake-Improver Gets You Compliments |
| 2. A Little Mistake That Cost A Farmer $3,000 A | | | | Galore! |
| Year | | | | 64. Imagine Me... Holding An Audience Spellbound |
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| Money -- By A Wife | | | | 65. How To Do Your Christmas Shopping In 5 |
| 4. How To Get Your Cooking Bragged About | | | | Minutes |
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| 6. How A New Discovery Made A Plain Girl | | | | Candidates Who Over-Represent Their Skill Level. |
| Beautiful | | | | 67. Now Any Auto Repair Job Can Be 'Duck Soup' |
| 7. The Most Important Bible News In 340 Years | | | | For You |
| 8. Free! Our Latest Opinion On Any 3 Of 1,200 | | | | 68. Can You Spot These 7 Common Decorating |
| Widely Held Stocks | | | | Sins? |
| 9. Who Else Wants A Screen Star Figure? | | | | 69. It's A Shame For You Not To Make Good |
| 10. Do You Make These Mistakes In English? | | | | Money --When These Men Do It So Easily |
| 11. At 60 Miles An Hour The Loudest Noise In This | | | | 70. You Never Saw Such Letters As Harry And I |
| New Rolls-Royce Comes From The Electric Clock | | | | Got About Our Pears |
| 12. Hands That Look Lovelier In 24 Hours -- Or | | | | 71. Thousands Now Play Who Never Thought |
| Your Money Back | | | | They Could |
| 13. You Can Laugh At Money Worries -- If You | | | | 72. Great New Discovery Kills Kitchen Odors |
| Follow This Simple Plan | | | | Quick! -- Makes Indoor Air 'Country-Fresh' |
| 14. Why Some People Almost Always Make | | | | 73. Make This 1-Minute Test -- Of An Amazing |
| Money In The Stock Market | | | | New Kind Of Shaving Cream |
| 15. When Doctors 'Feel Rotten' This Is What They | | | | 74. How A Strange Accident Saved Me From |
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| 17. Five Familiar Skin Troubles -- Which Do You | | | | 76. For the Woman Who Is Older Than She |
| Want To Overcome? | | | | Looks |
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| Time? | | | | 230-Square Foot Sardine Can Of A Hotel Room? |
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| Salary | | | | 80. Here's A Quick Way To Break Up A Cold |
| 22. Doctors Prove Two Out Of Three Women | | | | 81. Nobody Should Be Allowed To Have Anything |
| Can Have More Beautiful Skin In 14 Days | | | | To Do With Advertising Until They've Read This |
| 23. How I Made A Fortune With A 'Fool Idea' | | | | Book At Least 7 Times |
| 24. How Often Do You Hear Yourself Saying: 'No, | | | | 82. Last Saturday We Were Robbed. Where The |
| I Haven't Read It: I've Been Meaning To!' | | | | Hell Were The Police? |
| 25. Thousands Have This Priceless Gift -- But | | | | 83. If You Were Given $200,000 To Spend, Isn't |
| Never Discover It! | | | | This The Kind Of (type of product) You Would |
| 26. Whose Fault Is It When Children Disobey? | | | | Build? |
| 27. How A 'Fool Stunt' Made Me A Star Salesman | | | | 84. Last Friday...Was I Scared! My Boss Almost |
| 28. Do You Have These Symptoms Of Nerve | | | | Fired Me! |
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| 29. A Challenge To Women Who Would Never | | | | Answer Our Ad A Few Months Ago |
| Dream Of Serving Margarine | | | | 86. After A Back Injury At Your Company, If |
| 30. Do You Have A 'Worry' Stock? | | | | You Take The Wrong Action In The First 45 |
| 31. How A New Kind Of Clay Improved My | | | | Minutes You Could Have Dramatically Higher |
| Complexion In 30 Minutes | | | | Costs, Significantly Longer Recovery Times, and |
| 32. 161 New Ways To A Man's Heart -- In This | | | | Frustrations You Wouldn't Believe. |
| Fascinating Book For Cooks | | | | 87. Don't Let Athlete's Foot 'Lay You Up' |
| 33. Profits That Lie Hidden In Your Farm | | | | 88. Are They Be Promoted Right Over Your |
| 34. Is The Life Of A Child Worth $1 To You? | | | | Head? |
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| Amazing New Shampoo! | | | | College |
| 36. Do You Do Any Of These Ten Embarrassing | | | | 90. A Wonderful Two Years' Trip At Full Pay -- |
| Things? | | | | But Only Men With Imagination Can Take It |
| 37. Six Types Of Investors -- Which Group Are | | | | 91. What Everybody Ought To Know About This |
| You In? | | | | Stock And Bond Business |
| 38. How To Take Out Stains... Use (Product | | | | 92. Money-Saving Bargains From America's Oldest |
| Name) And Follow These Easy Directions | | | | Diamond Discount House |
| 39. Today... Add $10,000 To Your Estate -- For | | | | 93. Former Barber Earns $8,000 In Four Months |
| The Price Of A New Hat | | | | As Real Estate Specialist |
| 40. Does Your Child Ever Embarrass You? | | | | 94. Free Book -- Tells You Twelve Secrets Of |
| 41. The Biggest Problems You'll Have With Most | | | | Better Lawn Care |
| Plumbers...and How Mr. Stevens Overcomes Them | | | | 95. Greatest Gold-Mine of Easy 'Things To Make' |
| All. | | | | Ever Crammed Into One Book |
| 42. How To Give Your Children Extra Iron -- | | | | 96. How To Get Your Children Stuck Into A Book |
| These Three Delicious Ways | | | | Instead Of Glued To The Television |
| 43. To People Who Want To Write -- But Can't | | | | 97. Now! Own Florida Land This Easy Way... $10 |
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| That 71% Of Applicants Flunk The First Time. | | | | Changing Trains -- But You Can't! |
| And 54% Never Pass. (Guess Who You're Hiring | | | | 100. One Place Setting Free For Every Three You |
| When You Hire Temps From Our Competitors.) | | | | Buy! |
| 46. Percentage Of ABC Candidates Who Certify | | | | |