| There's a lot of hype at the moment about
| |
| | Microsoft senior technology specialist,
|
| push email technology. New cell phone
| |
| | Harold Wong has reported that the company
|
| handsets are beginning to support the
| |
| | is getting ready to release its
|
| technology and it seems to be getting its
| |
| | 'Community Technology Preview' build of
|
| head into other areas of the market too.
| |
| | Exchange Server 2003, Service pack 2. And
|
| This could be the next big thing in the
| |
| | this is not the only step the giant is
|
| telecommunications industry and the
| |
| | taking. In June 2005, Intellisync
|
| speculation is heating up about who are
| |
| | announced a new service that would allow
|
| going to be the major players involved.
| |
| | subscribers to receive push email on
|
| Right now there are at least five major
| |
| | Windows Mobile, Palm OS and Symbian
|
| operators in this market and surely this
| |
| | devices.
|
| will be reduced in the near future. Most
| |
| | While, of the current estimated 4 million
|
| experts say that there are simply too
| |
| | push email subscribers, most seem to be
|
| many of them fighting over the same
| |
| | using RIM Blackberry devices, this
|
| space.
| |
| | assault will be difficult to bare much
|
| Right now both Visto and Seven have been
| |
| | longer.
|
| keen to show their commitment to this
| |
| | On the technical side, there are two
|
| technology. These are following the lead
| |
| | basic technologies that can provide push
|
| set by Canadian firm RIM (Research In
| |
| | email solutions:
|
| Motion) who brought the technology into
| |
| | - one technology is true push;
|
| the spotlight with their Blackberry
| |
| | - the other has a push effect using
|
| device. While so far they have been
| |
| | synchronization.
|
| concentrating on supplying hardware, they
| |
| | While the user will not notice a
|
| have stated that they will be moving into
| |
| | significant difference when they log in
|
| the supply of software instead in the
| |
| | to check their mail, the costs vary to a
|
| near future.
| |
| | considerable extent with true push
|
| The wave of consolidations has already
| |
| | technologies offering a far cheaper
|
| begun. British vendor Comtag was acquired
| |
| | monthly cost to the user. While
|
| by Smartner who in turn was acquired by
| |
| | Intellisync is currently using a SyncML
|
| Seven; moving in parallel with this,
| |
| | or synchronization technology to serve
|
| Visto acquired Psion Software. It looks
| |
| | its customers, RIM and Microsoft are
|
| like the heat is turning up in the race
| |
| | using their own proprietary systems. The
|
| to capture this market. Both Visto and
| |
| | system that has found favour both with
|
| Seven show no sign of flagging as they
| |
| | Vodafone, the world's largest network
|
| continue to increase the number of
| |
| | operator, and Rogers, the first operator
|
| operators they can lay claim to, as well
| |
| | to deploy Blackberry devices is the
|
| as increasing the number of handsets and
| |
| | solution that Visto opted for also. This
|
| other supported devices they are
| |
| | is best described as a Proprietary + RTP
|
| marketing. Seven has also added a useful
| |
| | RTSP system and Visto calls it
|
| security feature which allows you to send
| |
| | ConstantSync. It effectively relies on a
|
| a special message to your device which
| |
| | real time streaming protocol to deliver
|
| will delete all the messages it currently
| |
| | email over mobile networks.
|
| has stored. This could be lifesaving if
| |
| | Whatever the technicalities behind the
|
| you left your handset in a public place.
| |
| | networks, there is a lot to play for in
|
| Good Technology was somewhat shielded in
| |
| | this emerging market and we'll have to
|
| its area by supporting Palm and Windows
| |
| | wait and see whose technology and
|
| devices but now there is the new Windows
| |
| | handheld devices carry the most favour
|
| Mobile based Treos to contend with.
| |
| | with customers. All have relative
|
| So what is Microsoft's reaction to all of
| |
| | advantages and disadvantages both in
|
| this? Well, they appear to be gearing up
| |
| | terms of technology and market strategy
|
| to enter the market. In his blog,
| |
| | and it all really is still to play for.
|