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Article #51: Push Email

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There's a lot of hype at the moment about Microsoft senior technology specialist,
push email technology. New cell phone Harold Wong has reported that the company
handsets are beginning to support the is getting ready to release its
technology and it seems to be getting its 'Community Technology Preview' build of
head into other areas of the market too. Exchange Server 2003, Service pack 2. And
This could be the next big thing in the this is not the only step the giant is
telecommunications industry and the taking. In June 2005, Intellisync
speculation is heating up about who are announced a new service that would allow
going to be the major players involved. subscribers to receive push email on
Right now there are at least five major Windows Mobile, Palm OS and Symbian
operators in this market and surely this devices.
will be reduced in the near future. Most While, of the current estimated 4 million
experts say that there are simply too push email subscribers, most seem to be
many of them fighting over the same using RIM Blackberry devices, this
space. assault will be difficult to bare much
Right now both Visto and Seven have been longer.
keen to show their commitment to this On the technical side, there are two
technology. These are following the lead basic technologies that can provide push
set by Canadian firm RIM (Research In email solutions:
Motion) who brought the technology into - one technology is true push;
the spotlight with their Blackberry - the other has a push effect using
device. While so far they have been synchronization.
concentrating on supplying hardware, they While the user will not notice a
have stated that they will be moving into significant difference when they log in
the supply of software instead in the to check their mail, the costs vary to a
near future. considerable extent with true push
The wave of consolidations has already technologies offering a far cheaper
begun. British vendor Comtag was acquired monthly cost to the user. While
by Smartner who in turn was acquired by Intellisync is currently using a SyncML
Seven; moving in parallel with this, or synchronization technology to serve
Visto acquired Psion Software. It looks its customers, RIM and Microsoft are
like the heat is turning up in the race using their own proprietary systems. The
to capture this market. Both Visto and system that has found favour both with
Seven show no sign of flagging as they Vodafone, the world's largest network
continue to increase the number of operator, and Rogers, the first operator
operators they can lay claim to, as well to deploy Blackberry devices is the
as increasing the number of handsets and solution that Visto opted for also. This
other supported devices they are is best described as a Proprietary + RTP
marketing. Seven has also added a useful RTSP system and Visto calls it
security feature which allows you to send ConstantSync. It effectively relies on a
a special message to your device which real time streaming protocol to deliver
will delete all the messages it currently email over mobile networks.
has stored. This could be lifesaving if Whatever the technicalities behind the
you left your handset in a public place. networks, there is a lot to play for in
Good Technology was somewhat shielded in this emerging market and we'll have to
its area by supporting Palm and Windows wait and see whose technology and
devices but now there is the new Windows handheld devices carry the most favour
Mobile based Treos to contend with. with customers. All have relative
So what is Microsoft's reaction to all of advantages and disadvantages both in
this? Well, they appear to be gearing up terms of technology and market strategy
to enter the market. In his blog, and it all really is still to play for.






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