| In today's market there are several options for | | | | growing market well before your competition. |
| publishing an information product and just as | | | | eCriteria makes the conversion and hosting issues |
| many questions to consider. The increased | | | | simple. |
| popularity of digital products within a | | | | If your product has video potential you'll want to |
| non-marketing environment has spawned options | | | | consider translating the video so that it can be |
| never before available. | | | | viewed on a PSP. These hand-held devices are a |
| Internet marketers can deliver products for use | | | | powerful source of digital information. Video |
| with computers, PDAs, PSPs, MP3 players, mobile | | | | products, both streaming and screen capture, can |
| units, and CD players. It can be confusing and | | | | be formatted for both the computer and the PSP |
| daunting. | | | | unit. You will acquire more of your market by |
| As a publisher your first consideration is your | | | | making your product available to a greater |
| market. Are your customers mobile? Do they | | | | audience. |
| watch PSPs? Or are they a CD crowd? Your first | | | | The new kid on the block is the .mobi. This |
| release should be to the hardware of highest use. | | | | extension is used exclusively for mobile units. Just |
| In other words, the hardware your crowd uses | | | | release on September 26, 2006 for general |
| the most. You can branch out afterwards to | | | | registration, it already is coming under attack for |
| publishing to other media. | | | | allegedly breaking the principles of device |
| Publishing with .pdf files is fairly simple and | | | | independence. Originally sponsored by a |
| straightforward. You can use Adobe Acrobat to | | | | consortium of Microsoft, Google, Nokia and others |
| convert a simple word file to the .pdf file or you | | | | .mobi sites are intended to provide programming |
| can use one of the free services on the Internet. | | | | and services restricted to mobile devices. |
| These services do a simple job of conversion | | | | Unfortunately they cannot be read across |
| with some encryption. If your file is large or | | | | different platforms and are not readily adapted |
| complicated you may want to invest in the | | | | for different platforms. For instance, html, GIF, |
| Adobe program. You can also download Open | | | | JPG and PDF are formats that are adaptable |
| Office which is an open source word processing | | | | across platforms. |
| program that will export files as .pdf files | | | | Mobile devices are new and hold an incredible |
| maintaining the integrity of all your links. You | | | | financial potential for the astute marketer. |
| should consider encryption to prevent changes to | | | | However, don't feel as if you are left behind if the |
| your work that will protect your credibility and | | | | technology is a bit scary at this time. As with |
| integrity. | | | | everything else in just a few months the |
| Publishing to mp3 files is simple and economical. | | | | programs and services will be more consumer |
| You'll need a decent microphone and a free | | | | friendly for both the programmer and the |
| shareware program called Audacity. With Audacity | | | | end-user. |
| you can record directly from your computer, | | | | The intent is to take a hard look at your |
| manipulate the files and export as an MP3 file. If | | | | customer base and your information product. |
| you have customers who will want a hard CD | | | | Define which formats are most accessible to your |
| copy you can use an MP3 to CD converter. You'll | | | | clients and which are more cutting edge. Then go |
| find a conversion program at that you can use up | | | | after publication in the arenas comfortable to your |
| to 10 times before purchase. | | | | clients and reserve the newer technology for later |
| A growing number of people are reading their files | | | | versions of your product. |
| on their portable PDA's. You can tap into this | | | | |