| One of the most attractive and interactive | | | | Bluetooth technology. |
| features of mobile phone is of course game. It is | | | | Industrial Facts and Statistics |
| kind of a video game that is played on mobile | | | | As Gartner Inc. report reveals, the mobile game |
| phones. Most of the manufacturing companies | | | | industry accounts to $4.3 billion in 2007 and is |
| provide this facility along with their sets. The | | | | estimated to $9.6 billion in 2011. According to this |
| mobile phone is itself manufactured in such a | | | | study, it is gaining its popularity day by day and |
| pattern that its in-built technologies enable its user | | | | the market is still evolving, even though this is one |
| to play the game. | | | | of the most luxurious forms of mobile content. |
| The games are available in standalone as well as | | | | Mobile Gaming Platforms |
| networked mode. | | | | In general, mobile games are developed using the |
| Standalone mode | | | | following platforms such as Windows Mobile, Sun's |
| In standalone mode, the games can be played by | | | | J2ME, Macromedia Flash Lite, Palm OS, WIPI, |
| using in-built device platform that support the | | | | BREW, Symbian OS, DoCoMo's DoJa, etc. |
| game software to run. They can be installed by | | | | Since its beginning, Java is adored as the built-in |
| using wireless technologies, data cable, using OEM | | | | platform; however, its inherent limitations led the |
| technologies or by mobile operator as well. | | | | developers to adapt other platforms in order to |
| Networked mode | | | | build several advanced mobile games. |
| In networked mode, a user can use several | | | | Common limitations of mobile games |
| technologies to interact with other players over | | | | The first and foremost problem is the way the |
| the network such as text messaging (SMS), | | | | developers and publishers present the information |
| multimedia messaging (MMS) or through GPRS | | | | regarding a particular game, it seems not so |
| location identification process. | | | | sufficient to influence the buyers' decision |
| Availability | | | | altogether. In order to resolve this problem, the |
| Mobile games are generally found in mobile | | | | publishers mainly adopt either of two strategies - |
| operator's radio network from where it can be | | | | 1. Reliance on powerful brand names |
| easily downloaded and loaded into the mobile | | | | 2. Use of well-known games |
| phone following some simple instructions. | | | | Both of these strategies are found to be useful in |
| Additionally, it is also available at the time of | | | | minimizing the perceived level of risk while buying |
| purchase, or using infrared connection or via | | | | a new game. |