| There may be some of you reading this, that | | | | has crossed the demographic consumer lines. |
| can remember something called a Sony Walkman. | | | | You see people of all ages wearing these |
| Now if you are not old enough, just ask your | | | | things: from the teachers, the kids (big and |
| parents or even an older brother or sister. | | | | small) to the senior citizens, the athletes |
| What you will see is this kind of smile come | | | | who manage to keep the ear buds in place |
| over their faces. Boy, does time fly and | | | | despite doing whatever there sport happens to |
| technology goes even faster. | | | | be. |
| | | | |
| You see, if you lived back in the 1980's, the | | | | Now, don't panic if you haven't entered the |
| Sony Walkman was the coolest thing on the | | | | iPod country yourself. There are so many to |
| planet. Now if you did live back then, you | | | | chose from: the iPod classic, iPod shuffle, |
| probably owned one of these. This product was | | | | iPod nano, the iPod mini and so much more. |
| the rave. This product was everywhere, in the | | | | And lets not forget about all the iPod |
| airports, the malls, on buses, everywhere. | | | | accessories that go along with this. Though |
| You would see the kids in the back seat of | | | | the iPod are so incredibly popular, there are |
| the family car, listening to their own thing, | | | | still enough people out there who haven't |
| using the Sony Walkman. Their parents would | | | | tried one yet. And there are still people out |
| be listening to something else (Dean Martin | | | | there who have the iPod and haven't even |
| or Perry Como), which the kids hated. | | | | taken it out of first gear yet. Why is this? |
| | | | |
| A phenomenon is a term that implies that | | | | The reason is because technology can seem |
| something is here today and then gone | | | | confusing and despite its small size, |
| tomorrow. The Walkman was beyond a | | | | figuring out the in's and the outs of the |
| phenomenon, it was a mainstay. It was a | | | | iPod can seem intimidating and time |
| staple of the society in which it was | | | | consuming. In fact, nothing could be further |
| introduced. If there was a time capsule | | | | from the truth. The iPod is built around the |
| created to represent the 1980's, the Walkman | | | | reputation of Apple which is base things on |
| would have to be included. If you were to not | | | | simplicity and ease of use. Just like the Mac |
| include it, would be the same thing as | | | | computer. The iPod is as easy to use as a DVD |
| discussing technology of the 21st century and | | | | player, or maybe even easier. |
| leaving out the part about the internet. | | | | |
| | | | In closing here are some facts about the |
| Now for the next generation of personal | | | | Apple iPod that you may not be aware of. I am |
| entertainment devices, from the Walkman to | | | | sure you know this that the iPod is the #1 |
| the iPod. I am not sure how you could avoid | | | | selling digital music device. What does it |
| not knowing about the Apple iPod, unless you | | | | take to be the #1 selling device in this |
| happen to be living in that time capsule we | | | | competitive marketplace? Here are some facts. |
| talked about earlier. So, you have seen them, | | | | Since 2001 there have been 110 million |
| they are everywhere (sound familiar?). If you | | | | devices sold world wide. That is: |
| ask 10 people to explain what an iPod is, | | | | |
| you'll likely receive 10 different answers; | | | | 18 million devices/year |
| and all of them will likely contain some | | | | |
| element of fact and logic. Introduced by | | | | 1.527 million/month |
| Apple Computers in 2001, the iPod is | | | | |
| technically defined as a portable music | | | | 50,228/day |
| player; and even this doesn't do it justice. | | | | |
| Today it is so much more. | | | | 2093/hr |
| | | | |
| Now the Walkman was really for the kids, that | | | | 35/min |
| is who mainly used it. Not today and the | | | | |
| iPod. It is not just for kids anymore. You | | | | Now if that does not make you go WOW, to the |
| see more than just kids walking around with | | | | Apple iPod popularity, I am not sure what |
| these little white wires sticking out of | | | | would. It's no wonder, given these awesome |
| there ears. | | | | sales total, that the question most people |
| | | | ask these days isn't: are you getting an |
| The Apple iPod is a truly amazing product. It | | | | iPod, but rather: where is your iPod? |